Treivas Architecture Buro

Dali And Media


The Moscow Museum of Modern Art in association with Gala – Salvador Dali Foundation presents the exhibition Salvador Dali And Media

For the first time in Russia the works of one of the 20th century’s most famous provocateurs were shown through the prism of the media.

Salvador Dalí’s artworks are traditionally displayed by periods directly related to the geopolitical situation in the world. The MMOMA exhibition followed a different principle.

The exhibition was divided into two parts, where visitors could choose their own sequence of viewing. 

The first part displayed Dali’s work with covers and articles in magazines such as Vogue, GQ, TV Guide, Newsweek, Town & Country and This Week, among others. This presented Dali as illustrator and art director, writer and editor. 

Each of the artist’s new roles was shown at the exhibition, intercepted by a room of statistics, without which it would be difficult to fully grasp the scope of this media genius. 

Numbers accompanied the artist from the very beginning of his work with the media, whether it was the amount of editions for a publication, the number of covers or the size of his salary at one of the biggest publishing houses.

The second part of the exhibition immersed the viewer in imagery that has become synonymous with the ‘fourth estate’ period of the artist’s work. The giant egg, female legs in Bryan’s Hosiery, the lips, and of course the famous curling moustache offer a glimpse into the delirious world of Dali.

The exhibition is curated by Aliona Doletskaya, the first editor of Russian ‘Vogue’ and one of the most prominent media specialists, is the exhibition’s curator.

‘The absence of Dali at the opening of the exhibition is only reason that makes me think of the project as being incomplete. That is a pity’
Aliona Doletskaya

Project authors