Treivas Architecture Buro

Alternative Fashion Before the Glossies: 1985-1995


The exhibition ‘Alternative Fashion Before the Glossies: 1985–1995’ demonstrated the history of the Soviet alternative fashion movement. 

The movement emerged at the crossing of clubber-squat culture the rock scene, beginning during the Perestroyka until the appearance of the first glossy fashion magazines in Russia in the mid 1990s. 

This period was characterized by an intoxifying air of newly found freedom, which caused an unprecedented growth in underground culture.

Exhibition design is merely a neutral background for a flamboyant and bright fashion photograpy. All walls are pristine white, but their end face is covered with pages from magazines & newspapers that covered the fashion scene of Perestroika and early 1990s. We used up to 100 issues!

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