We have talked to Softculture about exhibition architecture and our main principles in designing such projects:
„The content dictates how the exhibition is going to look. When it comes to designing art shows, respectful treatment is everything. Sometimes artworks speak for themselves and white cube is enough to let them do the talking. However, there were some cases in our practice when the content needed some support from architecture to shine“
Read and watch the whole story here on Softculture website.